THE NWS
No Contest
EP / 005 | Brandon Reed, Loft Six Four: Making outdoor amenities the cornerstone of your competitive advantage
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EP / 005 | Brandon Reed, Loft Six Four: Making outdoor amenities the cornerstone of your competitive advantage

Get ahead of the movement
🎧 EPISODE / 005

We speak with Brandon Reed, founder of Loft Six Four, about differentiating space through incredibly designed outdoor amenities.

Dear No Contest Listeners,

It’s very hard to predict the future. 

It wasn’t widely predictable that we’d spend 2020 inside, that our favorite online bookseller would be riding a rocket ship to space, or that we’d see a real professional baseball game played on a mythical Field of Dreams. 

But some things are easily predictable. 

The largest-scale shifts in consumer behaviour hit you right in the face: for example, we know that we’re headed for a world filled with electric vehicles, flexible remote work is now a forever thing, and e-sports will be more popular than many in-real-life sports. 

In placemaking, we know that the role of outdoor amenities in customer acquisition and retention is growing and has no ceiling:

We want to live and work near parks and parklets. 

We want private and shared outdoor spaces. 

We want to hang out with friends, enjoy moments of solitude, and exercise….

….all outside, and all year round. 

COVID-19 may have catalyzed this desire for green, but the movement started years ago, and it isn’t going nowhere. 

One of the companies changing the game on outdoor experiences is Loft Six Four

They approach spatial experiences through a consumer-centered lens to craft amenities (and communities) that stand out from the crowd. 

Enjoy.

✌️ NWS (@nowalls.studio)

Parc on 5th Apartments (Photo Credit — Loft Six Four)

Parc on 5th Apartments (Photo Credit — Loft Six Four)

The Yard (Photo Credit — Loft Six Four)

The Yard (Photo Credit — Loft Six Four)

The Yard (Photo Credit — Loft Six Four)

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🏴 A MESSAGE TO OUR LISTENERS

Everything we do and say is out of passion and love for the industry we are in and the work we are doing.

If we ever talk out of line, misquote you or somebody, or say something that may offend you or someone you know, we mean no harm. Seriously. We’re just figuring out this whole podcast thing.

Our intent is to make the world a better, more enjoyable place to live. We want to educate (and learn from) a diverse group of developers, industry experts, and creatives…many, who also want to make sameness extinct in real estate.

Remember, different is good, innovative is perfect, and we want to hear from you. If you are interested in what we do, want to learn more about our guests, or if you want to have a fun conversation about space, holler at us — hey@nowalls.studio.

THE NWS
No Contest
A series of conversations with placemakers on the stuff that makes us human and the stuff that humans make.