🎧 EPISODE / 011
We speak with Caira Button, a content creator, small-space influencer, and leasing agent on micro living and the future of social media in real estate.
Dear No Contest Listeners,
We [placemakers] have a space problem, which is really a marketing communications problem.
We think of space in terms of square footage, where more is more.
We market our units as “spacious 1 bedroom,” and “studio plus” to give consumers the perception of more room. More bang for the buck. The Ford Expedition of apartments.
There are three big issues with that thinking:
We know there is a positive financial and social impact opportunity in density and smaller spaces.
Consumers are not afraid of small spaces...at least, when we give them the inspiration to think differently about space.
In most communities, residents have access to more than their private units. Meaning, we have the opportunity to create a bigger picture of value.
You may ask: how do I make small space living look good to my prospects?
Well, to start, listen to this podcast.
In Episode 011 of No Contest, Caira Button, small space influencer and leasing agent, lays out the top consumer arguments for micro, including:
Quicker cleanup
Fewer things (less $$ spent on unnecessary goods)
More efficiently designed units
Curated communal areas
Cozy
More value per square foot (the real bang for your buck)
As a content expert, she provides a masterclass on communicating the micro idea in consumer language. And as a leasing agent, she offers unique ways to get in front of your prospects where they actually consume media.
For those of you who are looking to develop micro and/or think differently about new forms of marketing, you’ll be happy you tuned in.
Enjoy.
✌️ NWS (@nowalls.studio)
👀 TAKE A LOOK AT CAIRA’S FLATS® MICRO APARTMENT
🚨 WHO IS NO WALLS STUDIO (AND WHAT DO WE DO)?
No Walls Studio is a design and brand consultancy that helps Placemakers create spaces that people love.
Our mission is to make sameness extinct in real estate, which means that everything we do comes with new ideas and unique angles — all, grounded in a deep understanding of culture and consumers.
We do three things for our clients (often, all in the same project):
Research
Brand Development
Spatial Experience Design
Want to work with us or learn more? Reach out to us. 📧
📣 HAVE FEEDBACK ON THIS EPISODE? LET US KNOW.
🏴 A MESSAGE TO OUR LISTENERS
Everything we do and say is out of passion and love for the industry we are in and the work we are doing.
If we ever talk out of line, misquote you or somebody, or say something that may offend you or someone you know, we mean no harm. Seriously. We’re just figuring out this whole podcast thing.
Our intent is to make the world a better, more enjoyable place to live. We want to educate (and learn from) a diverse group of developers, industry experts, and creatives…many, who also want to make sameness extinct in real estate.
Remember, different is good, innovative is perfect, and we want to hear from you. If you are interested in what we do, want to learn more about our guests, or if you want to have a fun conversation about space, holler at us — hey@nowalls.studio.
EP / 011 | Caira Button, @cairabutton: How to position micro apartments