🎧 EPISODE / 014
We speak with BJ Siegel, Co-Founder and Head of Design at Juno, about his design philosophy, the future of multifamily, and the opportunities in thinking about housing as a consumer product.
Dear No Contest Listeners,
Remember those first few times you visited the Apple store? Remember the magic?
We drove to the mall (yes, the mall). And despite the maze-like wayfinding and disorienting clouds of Abercrombie cologne, we found our way to the shining monument of the large, backlit “Apple.”
Tech-chic employees greeted you at the door, checked you in with retro-fitted Apple devices, and unleashed you into the future. We excitedly scrolled through iPods and stared in wonder at evenly dispersed rows of silver Macbooks. It was an otherworldly experience.
The most amazing part? 20-years later, we still feel the magic.
How?
Apple designed our enduring admiration for that sacred store through listening, observing, improving, and of course, the will to defy the “this-is-how-its-always-been-done” ideas in retail.
In EP 14 of No Contest, we speak with BJ Siegel, the former Senior Director of Real Estate and Development at Apple and original member of the Apple Store Concept Design Team, about his new company, Juno.
Juno is also a revolutionary idea that can fundamentally change our sense of possibilities in spaces — this time, in multifamily.
And like the Apple Store, Juno has parted ways with legacy design assumptions to build a consumer experience that actually centers around the consumer.
This episode is a glimpse into what’s next. Come along for the ride.
Enjoy.
✌️ NWS (@nowalls.studio)
🌐 WEB
🚨 WHO IS NO WALLS STUDIO (AND WHAT DO WE DO)?
No Walls Studio is a design and brand studio that helps placemakers create spaces that people love.
Our mission is to make sameness extinct in real estate, which means that everything we do comes with new ideas and unique angles — all, grounded in a deep understanding of culture and consumers.
We do three things for our clients (often, all in the same project):
Research
Brand Development
Spatial Experience Design
Want to work with us or learn more? Reach out to us. 📧
📣 HAVE FEEDBACK ON THIS EPISODE? LET US KNOW.
🏴 A MESSAGE TO OUR LISTENERS
Everything we do and say is out of passion and love for the industry we are in and the work we are doing.
If we ever talk out of line, misquote you or somebody, or say something that may offend you or someone you know, we mean no harm. Seriously. We’re just figuring out this whole podcast thing.
Our intent is to make the world a better, more enjoyable place to live. We want to educate (and learn from) a diverse group of developers, industry experts, and creatives…many, who also want to make sameness extinct in real estate.
Remember, different is good, innovative is perfect, and we want to hear from you. If you are interested in what we do, want to learn more about our guests, or if you want to have a fun conversation about space, holler at us — hey@nowalls.studio.
EP / 014 | BJ Siegel, Juno: Re-writing the resi playbook