🎶 Everyday Music™ / B-004: A holy sh*t playlist for a holy sh*t workout

A collection built in parallel with our client work for Big Jo

📻 THE OCCASION

A holy sh*t playlist for a holy sh*t workout. Tough love — no B.S. Rough around edges, bold and strong. Perfect for a gym session that demands a heavy, controlled sweat, lasting endurance, and absolutely no regrets.

✨ WE BUILT THIS COLLECTION IN PARALLEL WITH OUR CLIENT WORK FOR BIG JO

Big Jo is a one-man brand that stems from a boxing gym in an apartment building.

How do you scale a fitness influencer business, based out of a multifamily gym, during a global pandemic?

You launch an entirely digital brand, and focus on the most fundamental benefit of the service, body transformation.

‍We combed the fitness industry, identified narrative trends, and found an opportunity to stand out. We cut through the fluff and got to what all of us want: the physique of our dreams.‍

Big Jo is an authentic, no B.S. workout program for true change. Get off the couch, and get fit.

📻 EVERYDAY MUSIC FOR EVERYDAY PEOPLE

Music is known to change how everyday people navigate through time and space. It lives on a plain beyond four walls. It evokes emotion and sets a mood. We look at music as a means to create a sense of place. Something that navigates people through the physical experience, from the time they wake up, to the time they go to bed. Everyday Music™ is an experimental project that fosters these moods, connects people to space, and builds brand through sound.

Music gives space a voice. It helps us perceive the world around us. It’s uniting. It shapes how we live, work, speak, play, and love. When we execute music well, it can have immediate effects on our feelings, communities, and spaces.

Everyday Music™ is intentional in every way. We launched this experiment to prescribe an authentic vibe and set a voice for space, from sun up to sun down. We built these collections in parallel with our client work. They’re a nod to how our client’s brands can be expressed or introduced to their customers, buildings, and communities.

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