✨ Project Spotlight: Big Jo | A multi-family-based fitness influencer goes digital
No B.S.
Big Jo is a one-man brand that stems from a boxing gym in an apartment building.
How do you scale a fitness influencer business, based out of a multifamily gym, during a global pandemic?
You launch an entirely digital brand, and focus on the most fundamental benefit of the service, body transformation.
We combed the fitness industry, identified narrative trends, and found an opportunity to stand out. We cut through the fluff and got to what all of us want: the physique of our dreams.
Big Jo is an authentic, no B.S. workout program for true change. Get off the couch, and get fit.
🏁 FOCUS
Concepting, Brand Identity, Brand Activation, Web Design
🌐 WEB
TRUE TO BIG JO
The Big Jo brand screams no B.S., hard work, body transformation. Rough around the edges, bold and strong.
We pulled in elements of Jo’s personality. His motivational sayings, like “Go,” and “Get off your A$$” and “it aint meant to be easy.”
The brand visuals contain elements of Jo’s rough-and tumble studio set-up, with “x” duck-tape marks on the ground and a sense of “anywhere, anytime.”
IN COLLABORATION
Josh Ryan
Photography
🚨 WHO IS NO WALLS STUDIO (AND WHAT DO WE DO)?
No Walls Studio is a design and brand consultancy that helps Placemakers create spaces that people love.
Our mission is to make sameness extinct in real estate, which means that everything we do comes with new ideas and unique angles — all, grounded in a deep understanding of culture and consumers.
We do three things for our clients (often, all in the same project):
Research
Brand Development
Spatial Experience Design
Want to work with us or learn more?
👉 Reach out to us. 📧
