✨ Project Spotlight: Treble | Setting the tone
Peace of mind.
An apartment community that bridges city living with easy going.
How do you build a brand in a future, doesn’t exist, still-to-come neighborhood?
No Walls Studio partnered with Kamiak to envision a brand and a story for an upcoming development in an outer-ring part of Seattle. Our goal was to stand out from the sameness and to craft a narrative that could inform design, management, and every other conceivable element of placemaking.
With no neighborhood brand or reputation to inform our work, we started by deep diving into the city’s changing culture. We went beyond the obvious outdoor adventure, counter culture music, and java-infused intellectualism to more subtle parts of the Seattle lifestyle: a meditative relationship with nature, always-on curiosity, and an intentional pace that prioritizes the present over what’s next.
From there, we dug deeper into our audience, the inherent opportunities in the site, some adjacent brands we love, and our competitive set. We found an untapped avenue, perfectly fit for our residents and their aspirations: Treble. A place that offers a respite from the hustle and bustle of downtown, but with the quality, thoughtfulness and worldliness of a city home.
🏁 FOCUS
Consumer Research & Insights, Positioning, Naming, Brand & Identity Development, Brand & Visual Guidelines, Art Direction, Brand AI™ (Artificial Intelligence), Interior / Exterior Brand Activation
🚀 LAUNCHING
Opening 2027
A BREATH OF FRESH AIR.
In Treble, we imagined a brand that downshifts from the density and intensity of the city. Where the competitive set emphasizes the high-octane adventure of the mountains mixed with the future-always intensity of tech culture, we focus on the softer, more comfortable and present parts of Pacific Northwest living.
We went the distance to marry space and brand. We tapped into AI to envision new amenities and experiences–softer and greener lobbies, tranquil cut-throughs and courtyards, and garden-like roof decks. And we worked with our partners at INT.D to consider the ways the Treble brand shows up in materials, furniture, lighting, and much more–styles that fit our brand promise, strategies for making retail a cohesive part of our story, and the small touches that create graceful coherence.
🚨 WHO IS NO WALLS STUDIO (AND WHAT DO WE DO)?
No Walls Studio is a research, brand and design firm that helps real estate developers create branded spaces that people love.
Our mission is to make sameness extinct in real estate, which means that everything we do comes with new ideas and unique angles — all, grounded in a deep understanding of culture and consumers.
We do three things for our clients (often, all in the same project):
Consumer Research & Insights
Brand Development
Spatial Experience Design
Want to work with us or learn more?
