A change agent in the word of multifamily and short term rentals.
How do you flip the script on some of the most common features of multifamily housing?
You build around customers’ lived experiences.
Sentral — a leading placemaker and innovator — engaged No Walls Studio to better understand their audiences.
Through a series of individual interviews, workshops, and a robust multi-media survey, we zeroed in the critical characteristics of their target consumers, as well as opportunities to expand their offers and stand out from the competition.
We worked hand-in-hand with their experience, marketing, and design teams to test concepts and messaging, and to get real-world feedback on novel approaches to rental products.
The result? New perspectives around flexibility (a core component of their products) and a more customer-focused innovation roadmap.
🏁 FOCUS
Consumer Research & Insights (Deep Dive Interviews, Hypothesis Validation, & Client Workshops)
🌐 WEB
ANCHORING ON INSIGHTS IN A CHANGING WORLD.
Sentral engaged No Walls Studio to help define flexibility in a rapidly changing world, as work from home & live anywhere grow more and more popular. Through a series of research techniques, we developed guiding insights for the evolving residential landscape.
PHOTOGRAPHY CREDIT
Sentral
🚨 WHO IS NO WALLS STUDIO (AND WHAT DO WE DO)?
No Walls Studio is a design and brand consultancy that helps placemakers create spaces that people love.
Our mission is to make sameness extinct in real estate, which means that everything we do comes with new ideas and unique angles — all, grounded in a deep understanding of culture and consumers.
We do three things for our clients (often, all in the same project):
Research
Brand Development
Spatial Experience Design
Want to work with us or learn more?
👉 Reach out to us. 📧