A new standard in Saratoga Springs.
How do you design a luxury multi-family brand in a seasonal market with an increasingly cosmopolitan population?
No Walls Studio partnered with Aker to research and re-envision a value-add property in downtown Saratoga Springs. We started with in-depth qualitative interviews of the existing and nearby resident base. We studied the unique rituals of this slice of the world and the lived experiences of its people to position the property and help shape interior renovations. From there, we identified a way to bring together the history of the city, the clear and unmet needs of its high end residents, and creative expressions that feel authentic, but fresh.
We created the Perennial brand, a highly curated Saratoga experience, focused on the unparalleled arts & culture and history of hospitality service in this gilded northeast city.
🏁 FOCUS
Consumer Research & Insights, Positioning, Brand Concepting, Naming, Messaging, Brand Identity & Development, Collateral Design, Brand & Visual Guidelines, Art Direction, Exterior Signage, and Web Design.
🌐 WEB
A MODERN BRAND FOR A CITY STEEPED IN TRADITION.
Perennial’s visual identity celebrates Saratoga’s pageantry while carving a new path for its cultural movement. It embraces a vision of Americana that is both sophisticated and forward thinking.
HISTORICAL IMAGES
© Boston Public Library
AT HOME IN SARATOGA, DISTINCTLY PERENNIAL.
Creating brands for homes requires a delicate balance of a clear point of view and the canvas for residents to shape personalized lifestyles. For Perennial, we supported the brilliant Interior Design team with a wide range of subtle brand expressions; touches that communicate both a connection to the city and our brand idea.
INTERIOR DESIGN
Kellyann Hee (interiors)
PHOTOS
Aker Companies
🚨 WHO IS NO WALLS STUDIO (AND WHAT DO WE DO)?
No Walls Studio is a design and brand consultancy that helps placemakers create spaces that people love.
Our mission is to make sameness extinct in real estate, which means that everything we do comes with new ideas and unique angles — all, grounded in a deep understanding of culture and consumers.
We do three things for our clients (often, all in the same project):
Research
Brand Development
Spatial Experience Design
Want to work with us or learn more?
👉 Reach out to us. 📧