✨ Project Spotlight: MidCity District | An insights-driven path to growth for The Rocket City.
Neighborhood design strategy
A city-shaping developer engaged No Walls Studio to understand what longtime Huntsville Alabama locals and new transplants value in housing and neighborhood design.
How do you design an entire neighborhood for a diverse and evolving population, in a rocket-ship-growth city?
You start by listening.
We worked with RCP Companies to get a gauge on the common and unique perspectives of transplants, long-time government employees, engineers, creatives/gen-z, millennials and baby boomers…all of the residents who are prime candidates for their new Midcity community.
Through a series of individual interviews and small focus groups, we uncovered geographic, generational and industry-centered preferences for what people want in where they live.
We added a layer of Cultural Analysis and an AI-driven multi-media survey to get even deeper into consumer feedback.
The result? A series of guidelines for design and marketing, and a high-level segmentation of user groups and their affinities for specific product features.
🏁 FOCUS
Deep Dive Interviews, Cultural Analysis, Hypothesis Validation & Amenity Programming
🌐 WEB
UNDERSTANDING A CITY IN TRANSITION
With multiple residential projects in the mix, in a city that’s changing rapidly, RCP wanted to learn about how a variety of different residents--old, new, and prospective--think about life. We studied the different values these groups have in their housing choices. We helped the team reconcile our respondent’s perspectives across asset types, and think about targeted amenity strategies throughout the master development.
RENDERINGS
🚨 WHO IS NO WALLS STUDIO (AND WHAT DO WE DO)?
No Walls Studio is a design and brand consultancy that helps Placemakers create spaces that people love.
Our mission is to make sameness extinct in real estate, which means that everything we do comes with new ideas and unique angles — all, grounded in a deep understanding of culture and consumers.
We do three things for our clients (often, all in the same project):
Research
Brand Development
Spatial Experience Design
Want to work with us or learn more?
👉 Reach out to us. 📧