A community for the neighborly minded.
How do you rebrand and redesign a family-centered workforce development?
No Walls Studio partnered with Aker to rethink a garden style, multifamily development outside of Albany, New York. Our mission was to build a breakthrough brand that looks and feels different from everything else surrounding the Capital City, and to translate that brand into amenity and unit Interior Designs.
We started with a series of in-depth interviews with current residents. We studied their lived experiences–how they interact with common spaces and private units–and enlightening aspects of their lifestyles, including their family and social rituals. We also went deep on their perceptions of competitive brands and their journey to this community. With a clear vision of the residents’ lives and the gaps in the market, we built Kinwood.
Kinwood is a development that focuses on connection and community. It’s a place that taps into the warmth of family and friends and the aspirations of our audience.
🏁 FOCUS
Consumer Research & Insights, Positioning, Brand Concepting, Naming, Messaging, Brand Identity & Development, Collateral Design, Brand & Visual Guidelines, Art Direction, Exterior Signage, and Web Design.
🌐 WEB
THAT WELCOME HOME FEELING.
Kinwood is a version of Americana, with a focus on the moments that bring us together, make us feel safe, and allow us to settle into our community.
We designed the colors, patterns, textures of the visual identity and the personality of the brand as a modern take on classic comforts; the type of place where you get to know your neighbors, kids bike the streets, and the staff is always available to help out.
We curated and designed collateral and brand touchpoints to consistently share the brand personality and neighborly positioning.
INTERIOR DESIGN
We crafted the spaces for everyday joy, to enable regular get-togethers with family and friends, and provide an elevated, contemporary, but accessible look and feel.
🚨 WHO IS NO WALLS STUDIO (AND WHAT DO WE DO)?
No Walls Studio is a design and brand consultancy that helps placemakers create spaces that people love.
Our mission is to make sameness extinct in real estate, which means that everything we do comes with new ideas and unique angles — all, grounded in a deep understanding of culture and consumers.
We do three things for our clients (often, all in the same project):
Research
Brand Development
Spatial Experience Design
Want to work with us or learn more?
👉 Reach out to us. 📧