A brokerage firm with a strong sense of humanity.
How do you create an ownable brand position in an age-old industry flooded with competitors?
No Walls Studio partnered with Peak Realty to rebrand their vibrant brokerage firm. Our goal was to bottle the energy, passion, and care of their team and service into a brand. We wanted a genuine story that could also stretch their imaginations, filter down into every aspect of their business, and test the bounds of the industry.
After an in-depth brand building process–focused on illuminating the why behind their company, and targeting the space for a paradigm shift in brokerage–we created Cross Street.
Cross Street unearths opportunities for their employees and customers through the platform of real estate. It's a company that puts people first and transaction size second. Want to build a career in real estate with people who want you to succeed? Buy a home from someone who is deeply invested in your happiness? Lease up a high rise with a team that knows every detail of your hopes and dreams? Cross Street is the team for you.
🏁 FOCUS
Consumer Research & Insights, Positioning, Naming, Brand & Identity Development, Brand & Visual Guidelines, Art Direction
PEOPLE-IZING THE BROKERAGE BIZ
In building the Cross Street brand, we flipped the robotic tones of Realty. Our visual identity expresses the brokers’ empathy and sense of humanity. Our logo demonstrates our brand idea: the corner of people and place. Our illustration system shines a light on the incredible depth of character in the Cross Street team. And our headshots are a playful departure from the typical Wall Street-looking photos at bus stops and in brochures. Where you see Cross Street, you think people (and hopefully your next broker).
ILLUSTRATIONS
Maria Milenko
HEADSHOTS
Field Creatives
🚨 WHO IS NO WALLS STUDIO (AND WHAT DO WE DO)?
No Walls Studio is a research, brand and design firm that helps placemakers create brands and spaces that people love.
Our mission is to make sameness extinct in real estate, which means that everything we do comes with new ideas and unique angles — all, grounded in a deep understanding of culture and consumers.
We do three things for our clients (often, all in the same project):
Consumer Research & Insights
Brand Development
Spatial Experience Design
Want to work with us or learn more?