Eye Candy — Vol 04. | @nowalls.perspective
Cool stuff in Real Estate
Fake spring getting you down? Not enough caffeine to make it through the day? We got you covered with another dose of Eye Candy. The uncanny combination of mindless fun and psychedelic ideas from your friends at No Walls Studio.
Scroll down for the cool: color and material 101 from Edition Hotel, facade storytelling, interactive fashion playground, circular shopping, and a menu worthy of a picture frame.
Edition Hotel - Tampa
Materials, colors, and unconventional applications of everyday items are a stellar way to tell a brand's story in place. Take the latest Edition Hotel in Tampa, Florida, where three distinct elements shine: greenery, yellow accents, and lavish materials. The abundance of plants creates a lush oasis, while vibrant yellow hues add a playful touch. From the opulent sandstone-clad pool table to the meticulously curated interiors, every detail speaks volumes about brand’s take on modern luxury and a new wave of sophistication.
Brand
Edition Hotels (@editionhotels)
Location
Tampa, Florida
The Grand Mulberry Apartments
A building's facade goes beyond mere architecture—it's a brand statement. Regardless of the building's purpose—be it a hotel, office, or retail space—the façade is a deliberate brand choice. It's the first impression, the visual identity that sets the tone for what lies within. Just like a book's cover, the façade speaks volumes about the brand's story, values, and personality. So, pay attention to the design, the materials, the colors—they all shape the narrative of the brand, one building at a time.
Architect
Marrois Adjmi Architects (@morrisadjmiarchitects)
Location
New York, New York
Photography
Selvon Ramsawak (@selvon.nef)
Maison Hermès
Immersive and interactive art installations, exemplified by the mini golf course crafted by Craig & Karl, serve as cornerstones of placemaking, breathing life into spaces and turning them into vibrant and captivating environments. In 2022, this particular installation transformed the conventional mini golf experience into a collection of intricately designed sculptures, adorned with striking colors and playful patterns. Craig & Karl, the creative minds behind the project, emphasized the significance of surprise in public spaces, noting that encountering art in unexpected contexts can evoke powerful emotions.
Artists
Craig & Karl (@craigandkarl)
Veja General Store
Veja's new concept store in Paris, the Veja General Store, epitomizes the power of concept stores for brands. Located at 11 Rue Marseille in the 10th arrondissement, this 100-square-meter space not only serves as a retail outlet but also embodies Veja's commitment to sustainability and circularity. By offering repair services for shoes and sneakers alongside a curated selection of responsible brands and products, the store promotes more responsible consumer behaviors. Moreover, the store's minimalist and warm interior design, created in collaboration with Alors Studio, reflects Veja's ethos while providing a welcoming atmosphere for customers. With its focus on sustainability, repairability, and conscious consumption, the Veja General Store sets a new standard for concept stores, demonstrating how brands can align their physical spaces with their values to create impactful retail experiences.
Brand
Veja (@veja / @veja_general_store)
Location
Paris, France
Design
Alors (@alorsstudio)
Champ Hotel
Crafting a meticulously designed restaurant menu is a cornerstone of establishing a strong brand identity within a dining space. Beyond merely listing dishes, a well-designed menu serves as a tactile representation of the restaurant's ethos, values, and culinary style. From the choice of font and layout to the selection of imagery and paper quality, every detail contributes to the overall brand narrative. Moreover, a thoughtfully curated menu enhances the dining experience by guiding patrons through a gastronomic journey that aligns with the restaurant's unique identity. In this way, restaurant menus not only showcase culinary offerings but also play a pivotal role in shaping the ambiance and perception of the dining establishment as a branded space.
Hotel
Champ Hotel
Hermosillo, Sonora, Mexico
Design
Jesús López (@jesuslopez.co)
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CRE Severance
We just got back from a client trip to a market where we’re branding a new multifamily building in the cool part of town. The mission: make it different. Make it stand out. Make it resonate.
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🚨 WHO IS NO WALLS STUDIO (AND WHAT DO WE DO)?
No Walls Studio is a design and brand consultancy that helps real estate developers create spaces that people love.
Our mission is to make sameness extinct in real estate, which means that everything we do comes with new ideas and unique angles — all, grounded in a deep understanding of culture and consumers.
We do three things for our clients (often, all in the same project):
Research & Insights
Brand Development
Spatial Experience Design
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