Eye Candy — Vol 03. | @nowalls.perspective
Cool stuff in Real Estate
Bored at work? Sick of the same old, same old? Waiting impatiently for March Madness to distract you from everything? Cue Eye Candy. We’re here to shake up your day and remix your mind. Check out our Volume 03 below and follow us on IG for a more regular buzz.
Scroll down for the cool: trippy pet store, mold-breaking urban landscapes, funky facade, wayfinding meets branded art, perfectly executed business cards, and a bit of commentary in between.
Fresh Plush
At times, the most brilliant concepts emerge from the simplest ideas — particularly when executed to purrrrfection. Fresh Plush has skillfully blended the nostalgia of a convenience store, the coziness of a beloved deli, and the allure of a pet shop, crafting a shelf-filled masterpiece brimming with grocery-themed plush dog toys. From the checkered patterned floors to the vibrant "packaging" and the meticulously curated experience, this establishment leaves us utterly impressed.
Brand
Fresh Plush (@freshplush_official)
AI Urban Landscapes
Urban landscapes are drowning in sameness—cold, impersonal, and completely forgettable. But AI gives us a chance to flip the script. Imagine cities that aren’t just built but crafted—places that feel intentional, familiar, and full of wonder.
With AI, we can push beyond cookie-cutter development and reintroduce soul into our spaces. We can design cities that don’t just function, but feel—places that spark connection, curiosity, and a genuine sense of belonging. The future isn’t about efficiency alone; it’s about building environments that make us want to explore, engage, and stay.
Artist
Marius Troy (@mariustroy)
Maison Hermès
Consider this: What if we revealed that the facade—the outer face—of your building is more than just a shell? Picture this scene in Tokyo's vibrant Ginza district: Maison Hermès, an icon of luxury and innovation. Crafted by architect Renzo Piano, this structure isn't merely a store; it's a living embodiment of the brand's essence.
Adorned in a crystalline skin comprising over 13,000 glass modules, Maison Hermès's facade is a marvel of modern design. Its sleek lines pay homage to traditional Japanese lanterns, seamlessly blending heritage with contemporary aesthetics.
Yet, beyond its stunning appearance lies a deeper narrative. Drawing inspiration from the seismic-resistant structures of Shinto temples, Maison Hermès stands as a symbol of resilience against Tokyo's earthquakes. This design choice speaks volumes about Hermès' enduring strength and unwavering commitment to quality.
Each glance at Maison Hermès's facade unveils more than architecture—it unveils the soul of a brand. Every facet, every detail tells a story of innovation, craftsmanship, and timeless sophistication.
Brand
Hermès (@hermes)
Location
Maison Hermès, Tokyo, Japan
Photography
Michel Denancé (@denancemichel)
Zep Colombatto (@zepharc)
Architect / Design
Renzo Piano Building Workshop, in collaboration with Rena Dumas
Technopôle Angus
Wayfinding isn't just about finding your way from point A to point B; it's an extension of your surroundings and your brand. Imagine strolling through a bustling city or navigating a sprawling airport – clear signage not only guides your journey but also shapes your perception of the space and the brand behind it. From bold colors and distinctive typography to intuitive layouts, every element of wayfinding communicates a message. Whether it's leading guests through a hotel lobby or directing shoppers through a retail space, effective wayfinding enhances the overall experience and reinforces brand identity.
The wayfinding suite crafted by the talented team at LG2 perfectly reflects this sentiment. Their aim was to convey the distinctive heritage and industrial character of the neighborhood. "Good signs make good neighbors" – their words, not ours. And we couldn't agree more.
Building
Technopôle Angus
Design
LG2 (@lg2canada)
Champ Hotel
CHAMP, a boutique hotel in Hermosillo, Sonora, understands that a business card isn’t just a card—it’s a brand in your hand. Their pastel pink, sun-drenched cards don’t just share contact info; they tell a story. Inspired by the desert landscape and the raw beauty of northern Mexico, these cards feel like an extension of the place itself—warm, familiar, and rooted in Sonoran culture.
This is what happens when design isn’t an afterthought. When every touchpoint, even something as small as a business card, is crafted with intention. Because the best brands don’t just exist—they live in the details.
Hotel
Champ Hotel
Hermosillo, Sonora, Mexico
Design
Jesús López (@jesuslopez.co)
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Missed our feature in The Brand Identity? Check it out now.
🚨 WHO IS NO WALLS STUDIO (AND WHAT DO WE DO)?
No Walls Studio is a design and brand consultancy that helps real estate developers create spaces that people love.
Our mission is to make sameness extinct in real estate, which means that everything we do comes with new ideas and unique angles — all, grounded in a deep understanding of culture and consumers.
We do three things for our clients (often, all in the same project):
Research & Insights
Brand Development
Spatial Experience Design
Want to work with us or learn more?
