X Co. is an unconventional members-only club and attainable apartments for the constantly curious.
X Co. partnered with No Walls Studio to bring a beautiful re-brand to life (shout out to OMFGCO) ... all, to support an X Denver community launch and to draw a clear line in the sand between old and new brands.
For the new community launch, we worked closely with the X Co. team to craft social media that stopped scrollers in their tracks, and communicated the vibrant and unique elements of X Denver. With a combination of abstract, emotional design, and functional, value driven marketing, we brought X to the urban fanatics of Denver.
When it came to activating the re-brand, we took the client’s lead and went wild. From leasing documents to furniture packs, to a newly designed social channel, we fully embraced the X ethos of “break the mold.”
The result? A look and feel for X that will help change the way we think about real estate.
🏁 FOCUS
Brand Activation, Digital/Print Design, Social Media
🌐 WEB
BRAND ACTIVATION IS AN ALL OR NOTHING TYPE OF THING.
We unleashed X’s new brand foundation. From print to digital design, from abstract art to functional furniture guides, we helped bring X to life.
IT TAKES GUTS TO BREAK THROUGH THE NOISE.
Collaborating closely with the X Co. team, we crafted bold, beautiful and emotional ads and organic media for X Denver. Not your average real estate community marketing.
Campaign 1 — Stick it to You
Icons and symbols add meaning and attitude to the X brand. They express the resourcefulness and unconventional spirit of the brand. So, yeah, we stuck to that.
Campaign 2 — Fragmented Reality
Complete with abstract scenes, fragmented blurred segmentations, organic shapes, stickers, and real-life events of people, places and things that scream X.
Campaign 3 — Photomontage
Eye-catching, hyper-local, mystery bait for people to stop, click and subscribe.
🚨 WHO IS NO WALLS STUDIO (AND WHAT DO WE DO)?
No Walls Studio is a design and brand consultancy that helps placemakers create spaces that people love.
Our mission is to make sameness extinct in real estate, which means that everything we do comes with new ideas and unique angles — all, grounded in a deep understanding of culture and consumers.
We do three things for our clients (often, all in the same project):
Research
Brand Development
Spatial Experience Design
Want to work with us or learn more?
👉 Reach out to us. 📧