🎶 Everyday Music™ / F-002: A mix to align your focus and enlighten your creativity
A collection built in parallel with our client work for FROTH
📻 THE OCCASION
Mid-day, rain or shine. A heads down, get work done, collection. Use this mix to align your focus and enlighten your creativity. A few catchy tunes in here will leave you humming when the work is done.
✨ WE BUILT THIS COLLECTION IN PARALLEL WITH OUR CLIENT WORK FOR FROTH
Froth is a game changing mixology meets coffee brand.
Froth is a new coffee concept. Spice blends in classic joe, new mixed coffee drinks on the reg, and a food menu that combines cuisines from across the globe.
To launch this concept right, we borrowed design codes from the counterculture 60’s, the rebel spirit of skate and surf, and the movement of froth in a shaker.
The result? A fresh brand identity that breaks through in a crowded market.
📻 EVERYDAY MUSIC FOR EVERYDAY PEOPLE
Music is known to change how everyday people navigate through time and space. It lives on a plain beyond four walls. It evokes emotion and sets a mood. We look at music as a means to create a sense of place. Something that navigates people through the physical experience, from the time they wake up, to the time they go to bed. Everyday Musicâ„¢ is an experimental project that fosters these moods, connects people to space, and builds brand through sound.
Music gives space a voice. It helps us perceive the world around us. It’s uniting. It shapes how we live, work, speak, play, and love. When we execute music well, it can have immediate effects on our feelings, communities, and spaces.
Everyday Music™ is intentional in every way. We launched this experiment to prescribe an authentic vibe and set a voice for space, from sun up to sun down. We built these collections in parallel with our client work. They’re a nod to how our client’s brands can be expressed or introduced to their customers, buildings, and communities.
REMINDER: HIT THE 🖤 BUTTON TO SAVE THE PLAYLIST TO YOUR SPOTIFY LIBRARY